What would David Do

In 60s, whole talking point for businesses was 'made in america', in 70s, quality became imp like electronics from japan, in 80s companies focussed on branding like nike, coke, in 90s technology become imp. Current period is all about being green and gonna be a huge factor for businesses for at least next 15-20 years. David, a marketing manager in small firm, is working on to market some green products his firm has come up with. What would David DO?

Best way to market green product is viral marketing. Try to turn strangers into friends, friends into customers and customers into sales people. There are some wonderful sites like carbonBulls.com where all these firms can provide all the information about their products which will help potential consumer get all the relevant information. He should also try to get some certification through various eco-label programs.

Deception doesnt work. Be honest with your consumers. Say for example, a box of aluminum foil is labeled with the claim "recyclable," without further elaboration. Unless the type of product, surrounding language, or other context of the phrase establishes whether the claim refers to the foil or the box, the claim is deceptive if any part of either the box or the foil, other than minor, incidental components, cannot be recycled.

web platforms like carbonBulls.com are ideal places to share those information.