Wake up SId

Sid has always been a smart consumer who does his research before buying anything, from electronics to daily usage items. He gets the best value of his money more often than not. But what Sid doesnt take into account is the real price he pays. He doesnt take into account the carbon footprint of items he buys.

The best way to understand green consumers is by segmenting them based on Psychographics than demographics. Lot of research has indicated that LOHAS, Naturalites, drifters & unconcerned are the main segments of green consumers. Lohas and Naturalites are most likely buy green products and pay premium but marketing to these consumers is really tricky as they are well informed and connected. Deception doesnt work with these consumers.

Each gallon of gasoline in US typically emits 8.7 kg of CO2 which is 3.2 kg per litre of petrol. People like Sid should look at the carbon footprints of their purchases by looking at green information sharing platforms like carbonBulls.com and try to offset it not only by making better choices in terms of price & environmental impact but also by contributing to carbon offset projects through firms like terraPass. You can buy 1 year flying carbon offset for $50 or you can buy 4 person-year family carbon offset for $370 which include driving, flying and home energy.

Sid needs to step up and start looking for all these information at carbonbulls.com and not only make good value of his money but also make this world a better place.