Wake up SId

Sid has always been a smart consumer who does his research before buying anything, from electronics to daily usage items. He gets the best value of his money more often than not. But what Sid doesnt take into account is the real price he pays. He doesnt take into account the carbon footprint of items he buys.

The best way to understand green consumers is by segmenting them based on Psychographics than demographics. Lot of research has indicated that LOHAS, Naturalites, drifters & unconcerned are the main segments of green consumers. Lohas and Naturalites are most likely buy green products and pay premium but marketing to these consumers is really tricky as they are well informed and connected. Deception doesnt work with these consumers.

Each gallon of gasoline in US typically emits 8.7 kg of CO2 which is 3.2 kg per litre of petrol. People like Sid should look at the carbon footprints of their purchases by looking at green information sharing platforms like carbonBulls.com and try to offset it not only by making better choices in terms of price & environmental impact but also by contributing to carbon offset projects through firms like terraPass. You can buy 1 year flying carbon offset for $50 or you can buy 4 person-year family carbon offset for $370 which include driving, flying and home energy.

Sid needs to step up and start looking for all these information at carbonbulls.com and not only make good value of his money but also make this world a better place.

What would David Do

In 60s, whole talking point for businesses was 'made in america', in 70s, quality became imp like electronics from japan, in 80s companies focussed on branding like nike, coke, in 90s technology become imp. Current period is all about being green and gonna be a huge factor for businesses for at least next 15-20 years. David, a marketing manager in small firm, is working on to market some green products his firm has come up with. What would David DO?

Best way to market green product is viral marketing. Try to turn strangers into friends, friends into customers and customers into sales people. There are some wonderful sites like carbonBulls.com where all these firms can provide all the information about their products which will help potential consumer get all the relevant information. He should also try to get some certification through various eco-label programs.

Deception doesnt work. Be honest with your consumers. Say for example, a box of aluminum foil is labeled with the claim "recyclable," without further elaboration. Unless the type of product, surrounding language, or other context of the phrase establishes whether the claim refers to the foil or the box, the claim is deceptive if any part of either the box or the foil, other than minor, incidental components, cannot be recycled.

web platforms like carbonBulls.com are ideal places to share those information.