I was thinking of some possible ways we can organize our marketing campaigns in Marketo and this one came to my mind. I think we can organize our campaigns based on various stages of leads: Suspects –> Prospects -> Customer. We can create marketing programs and sub-programs and then campaigns within those sub-programs.
Here is a quick snapshot of how it would look ( I made it in excel):
The beauty of this approach is, apart from better organization, it would provide us a quick snapshot of campaigns across various key areas like Lead generation, Nurturing, Sales alignment etc.
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